Certificate in Advertising
Academy of Art University
Belangrijke informatie
Campuslocatie
San Francisco, Verenigde Staten
Talen
Engels
Studieformaat
Afstand leren, Op de campus
Duur
8 semesters
Tempo
Full time
Collegegeld
USD 1.156 *
Deadline voor aanmelding
Informatie aanvragen
Eerste startdatum
Jun 2024
* per unit for international students | $1,072 per unit for domestic students. Additional fees apply
Invoering
Het vierjarige certificaatprogramma biedt studenten een gedisciplineerde benadering van de studie van reclame. Studentenportfolio's zullen de verscheidenheid aan ontwikkelde vaardigheden en creativiteit laten zien. Afgestudeerden betreden het veld dat is voorbereid op professionele kansen in reclame. Studenten volgen keuzevakken en cursussen kunstgeschiedenis om hun ervaring af te ronden. In tegenstelling tot het BFA-programma volgen studenten die het Certificate-programma volgen geen cursussen voor vrije kunsten.
Programma resultaat
Undergraduate students will meet the following student performance criteria:
Design Skills
- Effectively use visual media, including freehand drawing, to convey ideas and concepts throughout the creative process.
- Apply basic design principles to creative work.
Communication Skills
- Create engaging narratives that demonstrate an understanding of the elements of storytelling: idea, structure, conflict, character, and imagery.
- Clearly and confidently present ideas in both formal and informal group settings.
- Coherently explain complex ideas in short-form, simplified writing.
Problem Solving
- Apply strategic elements focused on the target customer, the product/ service, and the market.
- Gather, assess, and apply relevant information, including historical research, as part of the conceptual and design process.
Conceptual Thinking
- Communicate relevant objectives through the use of appropriate aesthetic choices.
- Think conceptually and execute projects beyond traditional advertising media.
- Generate original ideas.
- Develop ideas that can be articulated within project parameters.
Professional Readiness
- Present an original portfolio to acquire a job within the industry.
- Articulate career goals and plan to achieve them.
- Submit work according to professional presentation standards.
- Collaborate with other members of a creative team.
Academy of Art University Learning Outcomes
Graduates of the Academy of Art University will demonstrate the ability to:
- Produce a body of work suitable for seeking professional opportunities in their chosen field of art and design.
- Solve creative problems within their field of art and design, including research and synthesis of technical, aesthetic, and conceptual knowledge.
- Communicate their ideas professionally and connect with their intended audience using visual, oral, and written presentation skills relevant to their field.
- Execute technical, aesthetic, and conceptual decisions based on an understanding of art and design principles.
- Evaluate work in their field, including their own work, using professional terminology.
- Recognize the influence of major cultural and aesthetic trends, both historical and contemporary, on art and design products.
- Learn the professional skills and behaviors necessary to compete in the global marketplace for art and design.
Carrièremogelijkheden
Successful advertising careers require problem-solvers, which is why our hands-on degree programs provide aspiring advertising professionals with a comprehensive problem-solving toolbox of marketable skills and training.
You’ll find our graduates enjoying roles as art directors, copywriters, creative strategists, content creators, and others at leading companies. Who’s hiring our alumni? Companies like razorfish, Leo Burnett, Y&R, Ogilvy, AKQA, CP+B, and more.
Art Director
Art directors are responsible for communicating a clear, unique, and interesting idea about a product or a brand. Copywriters drive the advertising industry.
Content Creator
Create, edit, and curate compelling work to supplement ads. You'll work with blogs, streaming videos, magazine articles, books, songs, and movies.
Copywriter
Copywriters craft messages and develop stories for all media so a product or brand can have an intriguing voice. Together with art directors, they form the creative teams that drive the advertising industry.
Creative Strategist
You'll manage information flow, conduct research, and inform and inspire the creative teams. You'll also help devise business strategies and guide clients to success.
Galerij
leerplan
Unit Requirements
Kunstgeschiedenis | 6 |
Belangrijk | 39 |
Kunst per advertentie | 24 |
Keuzevak | 12 |
Kern | 39 |
Totaal | 120 |
Degree Requirements
- Minimum 2.0 GPA
- Een minimumcijfer van C- voor alle kerncursussen en hoofdcursussen en de volgende vereiste:
- 2 Kunsthistorisch bewustzijn
Curriculum
Semester 1
- ADV 109: Advertising Methods & Trends (Core)
- ADV 236: Digitale fotografie (hoofdvak)
- GR 102: Design Technology: Digital Publishing Tools (Core)
- GR 150: Visual Communication A (Core)
Semester 2
- ADV 112: Marketing- en reclamestrategieën (kern)
Aanbevolen voor de zomer - ADV 230: Tekening voor reclame 1 (kern)
- ADV 241: Ideation Techniques (Core)
- IXD 105: Design Technology: Visual Design Tools (Core)
- IXD 210: Visual Design 1 (Core)
- LA 242: Geschiedenis van de grafische vormgeving (kunstgeschiedenis)
Aanbevolen voor de zomer
Semester 3
- ADV 207: Creative Strategy (Core)
- ADV 215: Short Copy for Campaigns (Major)
- ADV 244: Art Direction for Advertising (Core)
- ADV 258: Digitale video 1 (voorheen WNM 358 Digitale video 1) (kern)
Semester 4
- ADV 341: Middelpuntportfolio (kern)
- GR 122: Typografie 1: Hiërarchie en vorm (kunst op advies)
Aanbevolen voor de zomer - IXD 205: Motion Graphics 1 (kunst op advies)
Aanbevolen voor de zomer - IXD 249: Web Design 1 (Major)
- LA 147: Geschiedenis van de fotografie (kunstgeschiedenis)
- PRO 314: Ontwikkeling van sociale media-inhoud (kunst op advies)
Aanbevolen voor de zomer
Semester 5
- ADV 226: Onderzoeksmethoden voor creatieve strategen (major)
- ADV 367: Presentatiekunst (Major)
- ADV 370: Brand and Branding (Major)
- PRO 315: Sociale-mediastrategieën (kunst op advies)
Semester 6
- ADV 226: Onderzoeksmethoden voor creatieve strategen (major)
- ADV 343: Campagne (groot)
- IXD 120: Gebruikerservaring 1 (keuzevak)
Aanbevolen voor de zomer - IXD 250: Webdesign 2 (kunst op advies)
Aanbevolen voor de zomer - PRO 316: Analyse van sociale mediagegevens (kunst op advies)
Semester 7
- ADV 226: Onderzoeksmethoden voor creatieve strategen (major)
- ADV 415: Lange tekst voor campagnes (groot)
- PRO 317: Beheer van sociale media (kunst op advies)
Semester 8
- ADV 226: Onderzoeksmethoden voor creatieve strategen (major)
- ADV 470: Eindportefeuille (kern)
- COM 208: Dynamische luchtbeelden (keuzevak)
Aanbevolen voor de zomer - GAM 190: Mobiele UI en UX (keuzevak)
Aanbevolen voor de zomer - IXD 349: Webdesign 3 (keuzevak)
- PRO 320: Sociale mediarecht en ethiek (kunst op advies)
toelatingen
Voorzieningen
English Language Requirements
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